Job Description

We’re Not Really Strangers 

We’re Not Really Strangers is a purpose-driven brand focused on deepening human connection through meaningful questions, experiences, and design. We believe design isn’t decoration—it’s emotion, tension, and truth.

We’re looking for an Art Director to lead and evolve the visual world of WNRS.

This role is for someone who doesn’t just “make things look good” but a creative explorer who can build upon, enhance our recognizable WNRS aesthetic into each channel that people feel immediately while understanding how design drives action, not just attention.

What You’ll Do

• Define and evolve the visual identity of WNRS across all touchpoints
• Create mood boards and visual systems that guide campaigns, product, and brand direction
• Lead creative direction for photoshoots and content production (casting, styling, set, theme, copy tone)
• Establish and refine typography, layout, and design standards
• Own design across:
• Website (UX/UI direction in collaboration with dev)
• Email marketing
• Paid ads (Meta, TikTok, etc.)
• Social content
• Partner with growth and marketing teams to create work that performs without losing the brand
• Translate emotional concepts into clear, compelling visual narratives
• Ensure consistency while pushing the brand forward creatively
• Concept, design, and iterate high-performing paid social creatives (static, motion, UGC)
• Partner with growth to test, learn, and scale ads based on performance data (CTR, CVR)
• Optimize website, landing pages, and funnels (PDPs) to improve conversion through strong UX/UI and visual hierarchy
• Collaborate cross-functionally to A/B test creative, messaging, and layouts
• Balance emotional storytelling with clarity and conversion intent



What We're Looking For

• 6+ years experience in design / art direction
• Experience at a design-led, aesthetic-driven brand (fashion, lifestyle, culture, or similar)
• Strong portfolio showing:
• Brand systems
• Campaign direction
• Digital execution (web, ads, social)
• Deep understanding of typography, composition, and visual storytelling
• Experience directing shoots and working with photographers / creators
• Ability to balance taste + performance (brand + conversion)
• Someone who can both concept and execute
• Experience with DTC CPG wellness, skincare and beauty brands or card / game / experience-based products
• Strong familiarity with TikTok / Meta creative ecosystems
• Experience creating paid social creative for Meta, TikTok, etc.
• Familiarity with creative testing frameworks and iteration cycles
• Ability to interpret performance metrics and translate them into creative decisions
• Experience designing for conversion (landing pages, PDPs, funnels)
• Understanding of user behavior, friction points, and optimization principles
• Motion or video direction experience

You Might Be a Fit If

• You breathe design
• You are a dreamer and a doer from concept to execution
• You care about feeling over trends
• You reference films, books, and culture, not just other brands
• You understand restraint and know when not to design
• You can build something iconic, not just optimized
• You don’t want to make things that are not portfolio-worthy

Why This Role

WNRS sits at the intersection of emotion and design.

This is an opportunity to define what the brand looks and feels like at scale.

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