Job Description

AVA Wine & Spirits is a rapidly growing, independent distributor focused on curating a fresh, exciting portfolio of wines and spirits and delivering them with exceptional service.

We are looking for a highly driven, self-directed Sales Consultant who takes ownership, moves with urgency, and tells us what they’re doing — not someone waiting to be told what to do.

About AVA

Our purpose is simple:

Connecting people with extraordinary wines and spirits that bring joy, discovery, and community.

We work with independent restaurants and retailers who value:

• distinctive, evolving products
• strong relationships and service
• trust and reliability

Our team operates with:

• Commit and Deliver
• Passion, Energy to Win
• People First

This Role Is For You If:

• You take action first and communicate what you’re doing after
• You are comfortable with ambiguity and don’t need constant direction
• You enjoy building something from the ground up
• You are energized by winning new business and influencing people
• You get impatient when things move too slowly
• You want ownership of your territory, accounts, and results

This is not a role for someone who needs structure handed to them — you will help create the structure.

What You’ll Do

• Own and aggressively grow a territory across Milwaukee, Ozaukee, and Washington counties
• Open new accounts and expand AVA’s presence with urgency
• Identify underperforming accounts and turn them into growth opportunities
• Sell and execute against a curated wine & spirits portfolio
• Drive placements of priority SKUs and new product launches
• Build strong relationships and influence buying decisions
• Manage your territory like it’s your own business
• Communicate proactively on wins, challenges, and next moves

What Success Looks Like

• Building a $600k+ book of business
• Consistently opening new accounts
• Driving measurable growth in existing accounts
• Creating momentum — not waiting for it
• Being a go-to person internally and externally

Who You Are

• Highly motivated, competitive, and results-driven
• Strong communicator with a persuasive, sales-oriented style
• Entrepreneurial mindset with confidence and vision
• Comfortable taking risks and making decisions without over-analysis
• Energized by people, relationships, and winning business
• Not afraid of pressure, change, or a fast-moving environment

Wine & spirits experience is helpful, but drive, urgency, and ownership matter more.

Why AVA

• High-growth, entrepreneurial environment
• Real ownership of your territory
• Direct impact on company growth
• Opportunity to build something meaningful
• Work alongside a team that values execution and accountability

Compensation

• Base salary + commission
• Performance-driven earning potential
• Mileage reimbursement
• Details discussed during interview process

Bottom Line

If you want a structured role where everything is defined for you — this isn’t it.

If you want to own a territory, build relationships, move fast, and help grow a company, we should talk.

Next Steps

To get my attention and move to the top of the list, please complete the Pre-Interview Survey & upload your resume at the link below.

Copy/paste the survey into a web browser:

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